What Are You Selling?
Sometimes we think we’re selling one thing when we’re really selling another. When I go to get my hair done, the salon owner often asks me, “Why won’t people commit to investing in themselves to look good instead of only coming here occasionally?” I always respond, “Because haircuts are too expensive.”
Upon further reflection, I don’t think it’s the cost of the haircut; rather, I believe they’re selling their services incorrectly. Whether it’s a haircut, a weight loss program, or a new piece of clothing, it’s not the product we’re selling; it’s the result of the product. To be successful, we need to be marketing our products to promote higher confidence, feeling better about ourselves, and looking good in our own skin.
When you walk out of a salon with a new look, you’re not thinking, “Man, I love this haircut!” It’s more about feeling good, having that extra skip in your step, increased confidence, and enjoying a fun change in appearance without working out for six weeks. Walking in, you might feel frumpy, whereas walking out, you may have a redefined smile.
In my mind, successful sales marketing is much more about how the customer feels after working with us than it is about focusing on the physical products we’re selling. Through strategic marketing we can inspire hope, energy, confidence, and new healthy habits in the minds of our clients.
This week, I encourage you to reflect on what you’re truly selling and what benefits your clients receive beyond the physical product or service. If the benefits don’t stack up, it may be time to change things up to recapture your audience!
What does living your exceptional life look like to you?
What product or service have you had the most success selling?
What are you selling? Is it your product or is it joy, hope, and new beginnings?
et Annie know your plan!
What types of marketing sell you on a product you’re buying? How can you apply that to what you’re selling?